The Silverstone Experience

With the imminent VIP Opening of The Silverstone Experience, cube_design visited the project that many had been involved with and discovered that you don’t need to be a petrol head to enjoy a visit.  

A building designed to encapsulate the history and excitement of motor racing, from its humble beginnings to the finely tuned racing we see today.

The building, designed around the original 1940 hangar building, is filled with a walk-through history utilising an innovative representation of speed, history of the circuit, displays of memorabilia, hands on interactive participation, the spoken word and written documents and an appreciation of old and new.

The building is designed for your visit to flow; starting on the grid styled introduction, you can follow a pre-determined Silverstone track around the exhibition which has been sectioned into various categories on the first floor whilst viewing the tantalising array of memorabilia on the ground floor, finishing with a real-life experience of driving on the Silverstone circuit.  Not one for those with a sensitive disposition!

Steel, chrome and glass reflect the contemporary feel of the building with the piste-de resistance of a full-sized Formula 1 car suspended from the ceiling at the entrance.  

Every detail has been carefully considered with the finished building creating a tapestry of the history of motorsport and a clear circuit into the future.